Newspaper Center Spread Advertisement

By Scott Symmes, April 30, 2015

A home finishing retail store was having 3 day promotion. The store manager obtained a good deal from the newspaper rep and booked a two page, center spread advertisement in the the local newspaper. Aside from showing the feature products/prices, the ad had to have easy eye travel and follow the “Z” approach. For example, the mouldings and the laminate flooring on the far left hand side are “pointing” the readers eye to the inside of the ad. The readers eye would then be redirected back to the right, with the aid of the tool and then right again with the angle of the plywood. Using the “Z” approach for building ads, in my opinion, is best way to look at an ad. It’s the natural progress of reading (in North America)
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