A long term client, started up a consulting business in their spare time. The focus was on wellness and bringing out the best in her clients. The branding had to portray harmony, flow and a hint of free spirit.The business card was built, from the ground up in Adobe Illustrator, with full bleeds. The 2 sided, full colour, rack card followed a similar theme to the business card.
When it comes to business branding, I prefer to create the business card first. If another project presents it’s self; brochure, stationary, web site, etc, I then use the business card as a base line.